The Donz Knows

Watch this first, and try to concentrate on absorbing it in its entirety.

I love this commercial, and all it’s nuances… It’s utterly amazing…(at least in my interpretation. Your mileage may vary.)

I love that a little boy is walking with his face down, almost as if he were tired of the burden of the world. You hear sirens in the background adding to the chaos as he desperately tries to find a song to ease his despair. (The soft music echoes a somber hope that the boy still may carry in his heart. The lyrics of a child’s innocence gently vocalized with grace.) He stops and encounters a dead bird; the boy’s expression, a curious calm, as if he understands –through wisdom beyond his apparent age— that death is universally common. Almost as if he were guided by a force beyond him, he instinctively reaches for his earphones and calmly places them on the bird’s chest. Then, in harmony with the flow of the cosmos, he patiently waits. You hear the music dissipate to but a whisper, then the sound of a beat; a metaphysical bump of energy, followed by the sound of human breath, so subtle but steady you can almost feel the warmth of it in your body. The bird, before stiff and cold suddenly stirs, jumps to its feet and flitters away. (The music now coming back to full splendor with a renewed sense of joy and hope lacing the vocals) The boy’s eyes gazing —knowing, look to wish the bird a confident new beginning as it realizes its miraculous return to life. Having a look that I can only interpret as the pure bliss, wonder, surprise and satisfaction in the act of creation –he gets up, and walks away fulfilled, enlightened and humble as the grateful song of the bird, echoing in the distance, embraces new LIFE.

All this from a commercial.

I feel like the writers of this commercial truly understood how to tap into that desperate need we all share…

To have new beginnings…

To sometimes feel the innocence of our childhood, when things were grand and there was a splendor to life and the future.

Or to that oftentimes desperate wish that we could go back to things unchanged, or take advantage of opportunities missed.

I feel the boy’s character epitomizes the arc of this unspoken story, buried deep in all our hearts; sometimes creeping into that part of our mind where reality and imagination come together.

It reminds us that sometimes, there are wonderful forces out there that are beyond our understanding –gifts for us to have, if we have the vision, the courage and the sense of awe, to pursue them.

That there can be joy, just around the corner –and that we should not be afraid to embrace it.

It finally proves to us that we can all have this power, and yet still hold true to ground; sometimes helping those in need, and understanding the humility, splendor and vastness of the universal power of love.